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Marketing

Our approach to marketing is based on providing a total solution. We start with the objectives of our principals. Once these are clear, it becomes much easier for us to move to the next step.

We not only help devise the form of business presence in the country, but also drill down to product mix, regions to cover in India, brand and grade positioning, customer awareness etc.

Once this is in place, we begin implementing the agreed business strategy. As part of this, we make pricing and volume recommendations to our principals. Selling is what we do best, but selling profitably for our principals is what we enjoy most. After sales service, both to our principals as well as to customers, is an intrinsic part of our offering. For the principal, our services for a sale end only with the receipt of the full payment.

From business and marketing strategy, the journey only ends after receiving the final payment....

Selling is what we do best, but selling profitably for our principals is what we enjoy most